To Iterate and Optimize

To Iterate and Optimize

I have recently been making an effort to review every book I read. I don’t usually share those here, but you can find some on Goodreads.


A couple of years ago I read Write, Publish, Repeat by Johnny B Truant and Sean Platt (you can see that review here) and I have signed up to all sorts of goodies that these boys do. And I try to read their books – because along with everything else they are great writers. Not only great writers but inspiring writers – I so want to be them when I grow up!

Iterate and Optimize is the follow up in their writing processes to Write, Publish, Repeat. And before you jump into this brilliant book read the first one. Seriously, you must read it first.

So now that you are pumped from the first one, the second is not only well written and explains how well these guys have iterated and optimized their writing; but it is also entertaining and engaging.


The book’s sections are:

Part 1 – Know thyself (and thine outcomes)

Part II – What we iterated and optimized, why we did it, and what we learned.

Part III – Steps you can take to start iterating and optimizing right now

Part IV – Iteration and optimization success stories


What kind of things they cover:

Everything you could possibly want or need to know (even if you didn’t know you needed to know before you opened this book) is covered. And covered well. Not all of these tips will work for all writers, and they tell us that. Iterate and Optimize shares what these authors have tried, what worked for them and also what didn’t and they explain why that is.

The honesty of this work shows that writing isn’t an overnight success. It is a lot of hard work, but it is possible.

The key point I got from this book is that I’m not quite ready for it. I don’t have enough books out there, so I’m going back to focusing on the producing stage (book 1). But this was full of great ideas and options for when I am ready for them. And some of them I’m trying now. And Part III has lots of tips to start making my writing better now, as I work at producing more.

They have a great group of support around them and have connected with some other great authors too. They include links to other useful books which I loved.


This book gave me new hope, even though it showed me that there is a lot of work involved and a lot more to come. It has helped me refocus on producing rather than trying to do it all for one book (like I talked about last week). Much of what I have read here I will revisit as I need it and the rest can ruminate for the next year or so until I’m ready.

If you want to take your writing to the next level then this is the book for you.

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